Case Study : Movie Promotion – X Men Merchandise

Case Study : Movie Promotion – X Men Merchandise

Movie merchandise helps in create the right buzz among customers just before a  movie launch. It increases engagement and heightened excitement for the movie and leads to more ticket sales. BrandSTIK developed a range of merchandise for the International blockbuster X Men : Days of the Future Past ( which grossed over 100 million worldwide over the weekend) for its  India launch

X-Men promotional merchandise - BrandSTIK

X-Men goodie bags were developed with cutting edge design. Merchandise which reflected the brand values included the following

  • Drawstring Bag : Classic and most popular. Extremely functional and provides great branding space.
  • Dog Tags: Perfect merchandise to go with X Men. These Dog Tags were specially created in metal with logo of X Men engraved
  • Fridge Magnets: An all time favourite fridge magnets with full colour printing brings in high recall at homes.
  • X-Men promotional merchandise - BrandSTIK
  • Wristbands : Again a great wearable gadget and goes with the theme of the movie . Black colour with logo printed
  • Pen Drives : Credit Card Pen Drives are always a hit with the media and excellent way of sharing movie images, press kit and other pre Loaded content with customers/ media.  Full printing is the biggest advantage of Credit Card Pen Drives . This one was 4 GB

 X- men Key Chain - BrandSTIK

X- men Pen Drives- BrandSTIK

X- men Key Chain - BrandSTIK


I am content Specialist with BrandSTIK and write about new product launches and generally everything around merchandise.

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