Get ready to be inspired by a remarkable success story in boosting employee engagement! At BrandSTIK, we had the privilege of collaborating with Emirates NBD to create a captivating welcome kit that not only elevated morale but also left a lasting impact. This case study showcases the transformative power of customized products and eco-friendly packaging in driving growth and fostering a motivated team.

The Challenge: Enhancing Employee Engagement

Emirates NBD sought to enhance their onboarding process to ensure new hires felt welcomed and valued from day one. They aimed to create a positive first impression that would set the tone for a productive and engaging employee journey. The challenge was to develop a welcome kit that was both memorable and aligned with the company’s values of sustainability and excellence.

The Solution: Customized Welcome Kits by BrandSTIK

To address this challenge, BrandSTIK curated a bespoke welcome kit tailored to the needs and values of Emirates NBD. The kit included a selection of carefully chosen products designed to make new employees feel appreciated and excited about their new roles. Key components of the welcome kit included:

  • Customized Products: Personalized items such as branded stationery, tech gadgets, and useful office supplies helped create a sense of belonging and pride among new hires.
  • Eco-Friendly Jute Bag: Emphasizing sustainability, the welcome kits were packaged in eco-friendly jute bags, reflecting Emirates NBD’s commitment to environmental responsibility.
  • Thoughtful Presentation: Each kit was elegantly arranged to ensure a delightful unboxing experience, enhancing the overall impact.

The Impact: Driving Growth and Motivation

The innovative approach taken by BrandSTIK and Emirates NBD had a profound impact on employee engagement. Here’s how:

  • Boosted Morale: The personalized and thoughtfully curated welcome kits made new employees feel valued and appreciated, boosting their morale from the outset.
  • Enhanced Retention: A positive onboarding experience contributed to higher retention rates, as employees felt more connected to the company’s culture and values.
  • Strengthened Employer Brand: The eco-friendly and customized nature of the welcome kits reinforced Emirates NBD’s reputation as a forward-thinking and employee-centric organization.
  • Motivated Team: The initial positive experience helped foster a motivated and engaged team, ready to contribute to the company’s success.

The collaboration between BrandSTIK and Emirates NBD serves as a blueprint for success in enhancing employee engagement through innovative onboarding practices. Customized welcome kits, thoughtful presentation, and a focus on sustainability can create a lasting impact, driving growth and fostering a motivated workforce.

Are you ready to boost employee engagement and create memorable onboarding experiences? Reach out to BrandSTIK today to explore how our customized solutions can help your organization achieve its goals. Let us help you transform first impressions into enduring connections and foster a motivated team ready to drive your company’s success.


I am content Specialist with BrandSTIK and write about new product launches and generally everything around merchandise.

Add comment